Italian sales force yearly meeting

The annual meeting of SCT’s Italian sales force has just concluded in the picturesque setting of “Il Ciocco,” located a short distance from the historic KME headquarters, whose deep roots date back to the late 1800s, when it was known as SMI.
This gathering provided an important opportunity to set the course for the year ahead, with the pride of maintaining market leadership and confidently pursuing the goals outlined for 2025. At the heart of our commitment, as always, are customer focus, uncompromising quality, and sustainability as a core value.
To conclude the day, attendees visited the 17th-century theater “Teatro dei Differenti” in Barga—an ideal metaphor for the entrance on stage of our passion and determination, which have guided our work for generations, shaping a history of tradition and innovation.